The year 2017 saw him take an ambitious leap to start JOSH Naturals. He is presently based in Frankfurt, Germany overseeing the business of JOSH Naturals.
His ingredient sourcing strengths and insight for planning and implementation has been very significant in developing the company. He draws on his wealth of experience in this field, to provide valuable insight and direction to the company vision. His eye for quality and customer satisfaction has been invaluable in the creation of the company strategy.
He has been responsible for developing innovative techno-business strategies & in formulating profitable business models. His dynamism and friendly demeanour contributes to the friendly atmosphere of the organization. He strives to achieve the right work-life balance knowing that it makes for a healthier company.
As a firm believer of “Practise what you preach”, he vouches on his ingredients and ofcourse also consumes them himself to enhance good health.